Expand the Family : More Fun Than Having a Mascot

Do you know what’s more fun than having a mascot? Having TWO mascots. Many organizations successfully start with one mascot and then extend their mascot family by adding further characters to their roster! Perhaps your mascot needs a wife, husband, kid, grandparent or little cousin? Maybe your company represents a series of products that could all benefit from a brand ambassador of their own? Perhaps your national park has several animals that could be represented in your educational programs? People love mascots, so there’s never any harm in adding to your team of characters!

Introducing a mascot family member is a great way to endear your customers to your brand and to facilitate some adorable mascot antics. Perhaps your mascot has a cousin from out of town who has decided to show up to support your Little League team? Maybe your character has a little brother who is the brand ambassador of one of your newer products? Be creative!

Add a Female Counterpart

The world of mascots has always been dominated by male characters. Many organizations have had a lot of fun adding a female counterpart to their mascot team. After their fan base responded exceptionally well to their first mascot, Trax, Baseball team Eau Claire Express debuted his wife, Trix.

Adding a female or male counterpart is a great way to provide your current mascot with a mate with whom to share in mascot antics! Even more so, it is a great way to diversify your team and embrace equality through one of your more fun marketing tools!

Add a Buddy

The Toronto Blue Jays introduced “Junior” to their mascot family to be a buddy to their main mascot “Ace”. He frequently appears on “Junior Jays Days” when children are invited to run the bases after the games.  The Jays have a lot of fun with Ace and Junior, often dressing them up in costumes for theme days.

Add a Product Representative

Does your company champion two or more products? Having a mascot to represent each of your major products is not a bad idea at all! Premier Tech, a home and gardening company, purchased a brown bear named Mike and a Polar Bear named Al to represent two different soil brands that they sell! This allowed them to double their mascot presence at conferences and other events, as well as having some fun interplay between their two unique mascot characters!

Add a Relevant Character

Perhaps you run a national park and feel that your single mascot does not sufficiently represent the wildlife that your park encompasses? National Parks of Toledo Area purchased three mascots for their park, Otis the Leaf, Owlberta the Owl and Boggs the Frog. This allows them to represent the amphibians, birds and plant life of their park through loveable characters. It also allows them to ramp up their educational programming with the integration of several characters that can interact with one another to teach children about their park.

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