- Develop a kid’s webpage (or a separate website for kids) with games and fun that your mascot “participates” in.
- Use your mascot as the theme for your online store. Energizer has the “Bunny Centre” with media, backstory and an attached store for “Fun ways to Wear the Hare” (Feel like wearing the hare? See their store here: http://www.energizer.ca/energizer-bunny).
- Use your mascot in banners or promotional information on your website to drum up excitement.
- Ever consider turning your mascot into a stuffed animal? He’s already as cute as heck — why not sell him as a huggable toy?
- Clothing? Put your mascot’s face on a t-shirt with a cute slogan and you have a line of kid’s (and possibly adult’s) clothing.
- Use your mascot in your print ads! What’s more likely to catch your eye on a busy subway: a stock photo or a cartoon of a fun mascot?
- Incorporate your mascot into your direct mail. Ten bucks says people will find it harder to throw out a piece of mail with a fun cartoon on it, than one without. Perhaps your mascot will even inspire your creative thinking when it comes to direct mail.
- Give out free company promotional materials featuring your mascot. Think: bookmarks, water bottles, magnets, keychains, stickers etc. Did someone say freebies?!
There are so many marketing opportunities out there, so figure out what works for you! Representing your mascot into multiple mediums is a fantastic way to spread awareness about your brand on the web, in print media, and through promotional and for-purchase materials! Mascots are more accessible than sales jargon, so you simply can’t lose by using your mascot in as many campaign materials as possible. As our friend Paule Pachter from Long Island Cares reminds us: “Don’t have any limitations when thinking about creative ways to market your mascot.” Thanks Paule, our sentiments exactly!