Youth: Being able to tap into the youth demographic which will then grow up with and around your mascot idea is one point to make. Being able to bring in customers for a product or service they may not even know about yet is a great way to build a brand legacy. Kids will love your mascot and they will one day grow up to be the consumers you’ve been hoping for all along.
Trust: If their kids like your mascot then the chances are their parents are going to give your company a chance. Even if yours is a product they didn’t think they had a need for; if their kids like your mascot then you will have built in a level of trust on behalf of the parents.
Identity: One more reason you need a mascot for your business is so that you can establish and cement your brand identity. How often have you asked yourself what your business stands for? When you have a mascot, you will be able to better channel that brand identity into a great and relatable corporate image. Consider some of the best mascots through time; from sports teams, television shows, and more; now imagine your company with that same level of brand identity. This is the type of recognition you can have with your own mascot.
Custom: One final point about your business’ need for a mascot is the fact that this will be custom. When you create your own mascot with an excellent design team, your mascot can be literally anything you desire! We can create your mascot from sketches or drawings of your own, or you can work with our design team to create a unique character that we create for you based on the needs of your business.
A Great Return on Investment: Though a custom mascot means a large, up-front financial commitment, it offers the ultimate return on investment when it comes to spending your advertising dollars. Mascots are long-term investments that allow the initial cost to be amortized over several years, unlike other forms of advertising which can have very limited lifespans. And the number of impressions per dollar spent can far exceed anything you would get with print, online or other.